Fiat – Popular and Packed with Personality!
Fiat – Popolare e ricco di personalita!
In Turin in 1899, Giovanni Agnelli and several investors founded Fabbrica Italiana Automobili Torino, the automobile factory of Turin later known simply as Fiat.
By 1910 Fiat was the largest car manufacturer in Italy, a position it has never relinquished. Also in that year it opened its first plant in America where its cars were recognised as vehicles of distinction. The cost of a Fiat was around $4,000 at the same time that a Model T Ford could be bought for just £825.
Fiat has maintained its leading role in the worldwide automobile industry as well as branching out successfully into many other fields. It continues to use innovative and superior technology to produce some of the most popular cars in the world.
To illustrate this, the new Fiat Tipo won the prestigious Autobest award for 2016, with the judges particularly impressed by its value for money, a key concept for the Fiat family. Fiat is the only brand to have won the title three times; with the Panda in 2003, the Linea in 2008 and now the Tipo.
Today the Fiat Group currently produces vehicles under twelve brands: Abarth, Alfa Romeo, Chrysler, Dodge, Ferrari, Fiat, Fiat Professional, Jeep, Lancia, Maserati, Ram Trucks and SRT.
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